Although a UK-based B2C communications agency we have an unswervingly global outlook, and know sustained success for our clients comes from being unrivalled experts in our field and having the most trusted relationships with the tastemakers that matter. With a focus on high-quality brands, whether international icons or new challengers, our mission is to be a set of seasoned PR, social, and content-creating superheroes that earn class-leading coverage, time after time. Passionately sharing our clients’ purpose, promoting them as if they were our own companies, the team is simply… Great.
We aim to become an extension of clients’ marketing teams, helping drive sustainable success through our exceptional work. We’ve seen products sell out following articles in places like the Financial Times, earned content that surpasses all other marketing activities combined in one campaign, connected endless clients directly with the key media that matter, and have helped endless companies build credibility and desirability though our coverage in the US and UK.
We create authentic messaging to resonate with both media and consumers. Our digital-friendly communications also helps drive traffic and create headlines, inspiring customers to act. We also always ask our clients to share the data we need to take ROI to a new level by constantly evaluating what works and stopping what doesn’t.
We strengthen the emotional connection between consumers and brands, building ‘brand passion’. We go beyond generating sales by understanding and influencing audience behaviour, using messaging that resonates with today's consumer, and identifying the pillars of authenticity that must be embedded in every campaign.
We have reimagined how to deliver global PR via progressive strategies that transcend borders in an increasingly digital-centric English language media landscape. We have creatively reimagined how to deliver a global strategy in a media world that is now firmly part of the Remote Economy, where the traditional multi-territory bricks-and-mortar agency approach is decidedly less relevant.
We give every brand the best possible start with tailored targeting, super strong relationships, and creative activations to ensure success. By combining human and media drivers to trigger the right reaction from consumers and the media, we ensure every launch story is authentic and resonates with consumers.
We use client data to continually evaluate our work and increase the impact we deliver, ensuring our objectives and priorities are the same as our clients'. The result of being data-driven is significant, providing clear proof that an investment with WGA PR delivers a healthy ROI.
We believe clients demand seasoned PR superstars to look after their cherished brands. We’re a team of accomplished professionals who think like media insiders. Every WGA PR colleague is a brand advocate with a genuine passion for, and knowledge of, the client and its sector.